Who We Serve
Start Ups/Businesses Just Launching
Newly launched or soon-to-launch small businesses in need of expertise in long-term Marketing Strategy or temporary launchpad team-leadership.
Businesses Rebooting their Marketing or Brand
Existing businesses planning a complete brand refresh or those in need of an objective analysis/audit of current strategy.
Businesses Needing a Marketing Team Player or Leader
Businesses needing an extra player on the team to help with special projects such as web design, video projects, event marketing, product launches, media buying, logo design, etc.
Businesses Recruiting Employees
Businesses needing to recruit employees especially in the trades and staff level employment and in culturally diverse communities. Those in need of deep-dive analysis and reporting of current employer brand and recruitment strategies to develop a new marketing approach to recruit talent.
What We Do
What is Recruitment Marketing?
Necessary.
In today’s tough labor market, companies are experiencing catastrophic consequences of unfilled positions. And yes, sadly, in countless industries, such as construction, landscaping, the trades, drivers, food service, and other staff level employment, many previously successful businesses have had to close their doors or turn away business due to staffing issues alone. Recruitment marketing is here to stay, and it is one of the most important investments a company can make. Although it is driven by employer brand, the two are not the same. Recruitment marketing is made up of strategy and many plans put into action often before the potential candidate has even heard of a company. That is the very first step, putting a brand on their radar. Recruitment marketing is a marathon, not a sprint. If done right, it can not only help your company acquire committed and dependable employees, but it can also improve the job satisfaction of all employees and increase retention of one of your most valuable assets, your employees.
Hey Red has a specialty program designed for recruiting culturally diverse, English as a second language employees.
Testimonials
Client 
Amy rocks! Her insight is impeccable. She has a gift for helping you say what you want to say, in a way that is authentic to you and your company. She brings out the best of your creativity and spirit and provides guidance, support and a loving kick in the tail when you need it. She pushes you when she knows you have the answers – but don’t know it yet. She brings in other resources as needed, so you can grow and bring to life the vision, message and brand you have for your company. I am blessed to work with Amy. If she takes you on as a client, get ready for a great journey!
Monica Treviño
Founder/CEO
Mosaic Language Services
Client 
Hey Red Communications is the best thing I did for my business. Amy is absolutely amazing to work with. Her perspectives and experience have elevated my business. I highly recommend her!!!.
Sharon Sloper
Owner/Founder
Collective Harmony Healing Arts
Vendor 
I have worked with Amy on projects ranging from website design to logo creation. She is one of the easiest clients I have when it comes to communicating her clients’ needs and goals.
She is always so positive and fun to work with.
Pat Ulie
Co-founder
Kinda Dangerous Media
Client 
“Have you ever known anyone who “just knows?” Someone who is never surprised by constant change, but rather is inspired by it? Who analyzes and processes new marketing landscapes, and then comes up with dialed in guidance – specific exactly to who you are, and what your business needs? Well, I have and it’s Amy with Hey Red Communications. I have known and been supported by Amy for many years. She has been a source of creativity, innovation, calming confidence and sound strategy for me as my salon, spa and gallery business has gone through many transitions over the years. Through the great times such as hosting many large, high-profile events, growth in physical plant, team, services, and product lines, and in more difficult times such as maintaining profitability during the pandemic, Amy has provided spot on, trusted, impactful, and unique to me and my business marketing consulting and advisement. And as a bonus, she is very fun and easy to work with!!”
Suzanne Erickson
Jungle Red Salon Spa
Client 
“Amy Gaston, Hey Red Communications led me and my biz forward. I was entertaining ‘an idea.’ Amy grabbed it, made it concrete as an idea and a biz in literally one meeting. My small biz looked professional and felt real with her shepherding me forward. She found the right trade fair, earned me a spot on the speaking docket and a booth 10 feet from the stage. Amy is focused and a positive force. It is a privilege to be in her sphere.”
Happy Day!
Maura Steblay
Clients
Case studies
Events
Media promotions
Ongoing strategy, coaching, consulting
Branding and messaging
Events
Website brand creation
Events
Strategic marketing plan, calendar, budget, consulting and advising
Strategy, coaching consulting
“I Seek and Speak Your Marketing Truth”
My name is Amy Gaston, and I am the Founder of Hey Red Communications. My marketing career spans over 20 years but my ability to speak the truth of what I see before me and quickly get down to the business of seeking solutions, well that’s just always been me. Some things you learn, some things you are just born with. With the creation of Hey Red Communications, I carved out a niche which allows me to utilize the best of all my skills to help my clients reach their goals and beyond. I do not distinguish between the values I hold dear in my personal life such as integrity, honesty, loyalty, truth-speaking, solution-seeking, and the values I carry into the work I do with my clients.
I will help you face some hard truths about your current marketing strategies that just aren’t working anymore, never did, or need a refresh. I will do this while having the benefit of being an outside objective observer and yet sharing the goal of wanting your team to win. Our team. While I am working with you, I am on the team, and I want our team to win more than anything. In today’s world where it’s hard to distinguish between what is real and fake, we will take all the truths (good and bad) of your company and utilize these realities in your brand messaging. With this approach, your marketing will ooze the authenticity so many crave today. The real have nothing to fear in a fake world.
The name Hey Red comes from the idea that whenever you need that extra hand, that extra set of eyes, that temporary team or project leader or some extra expertise – you now have someone you can rely upon. Just shout “Hey Red!” and I’ll jump off the bench and lead you to a win. Learn how Hey Red Communications can help you.
